How Talenize is Helping Tri-State Nursing Expand Their Hiring Nationwide
Tri-State Nursing began in 1993 as a staffing agency that connected nurses and healthcare facilities across the midwest tri-state area in Iowa, South Dakota, and Nebraska. Since then, Tri-State Nursing has expanded throughout the country from Alaska to Texas to become a leader in medical staffing. Originally focused on home health care, the company has grown to place RNs, LPNs, and CNAs for both short and long term contracts in hospitals, nursing homes, medical clinics, and in-home care positions. Tri-State Nursing is dedicated to their community and provides services like flu clinics, safety inspections, and even a Mommy & Me program from their Sioux City headquarters.
Stephen Liebetrau MS, RRT began his career as a respiratory therapist, learning the ins and outs of quality healthcare service. Eventually, he found himself on the other side of the role, working as a physician recruiter for a private medical practice, a non-profit hospital, and now, Tri-State Nursing. “I joined Tri-State at the end of January because they needed a recruiter. When I came on board, we were in Iowa, Nebraska, South Dakota,” Steve shared. His role is multifaceted: he splits his time between recruiting nursing candidates and marketing to healthcare facilities to help place nurses for them.
Steve is currently the only recruiter at Tri-State Nursing, so when he started in January, he hit the ground running. In the beginning, he focused on more traditional methods of recruitment like networking at career fairs. He shared that January was the perfect time to recruit at career fairs: “It was a good time to do it because most of the fairs were in February, March, and April. I contacted all of the colleges and universities in Iowa, South Dakota, Nebraska and I scheduled as many as I could. I think I ended up going to about 30.” The fairs were a success for Tri-State Nursing and helped them build a presence in areas they previously hadn’t like Western Nebraska.
From career fairs to recruitment marketing.
As college recruitment season wound down, Steve needed a new source for nurses. He began looking for a recruiting tool, and considered LinkedIn and another platform, when he was contacted by a sales rep from Talenize. After considering the cost, the full scope of services provided, and the results from a trial, Tri-State Nursing chose Talenize. “As a physician recruiter, I’d worked with other companies and did not have the results like we’re having with Talenize.”
Once Steve started working with Talenize, his day-to-day completely changed. Instead of traveling across the country for career fairs, he logs in daily to his inbox to see a list of new applicants.
“Every morning when I come in, I look at what comes in through Talenize.”
Tri-State Nursing has seen a huge increase in applications since working with Talenize: “This has been extremely successful to date. I think we’ve had about 917 names that have been presented to us from Talenize and I would say 25% have actually applied with us to work.” In other words, of the over 900 applicants, about 25% have moved forward in the recruitment process to complete a long-form application, a conversion rate well above the industry average.
“Bridget has been very happy with the number of candidates we’ve received with Talenize.”
Steve isn’t the only one on his team that is pleased with the results. Tri-State Nursing’s President and CEO, Bridget Hoefling, has also enjoyed working with the company: “Bridget has been very happy with the number of candidates we’ve received with Talenize.” Therefore, when Tri-State was looking to expand nationally, Steve shared that Bridget was totally on board to grow their Talenize account.
National growth powered by Talenize.
Once Steve brought Talenize on board, he was able to lead Tri-State’s goals for expansion: “Bridget’s goal is to be able to place nurses in every state.” Since working with Talenize, Tri-State Nursing has expanded its staffing efforts to new states like North Dakota, Missouri, and Texas. They’re also spreading their efforts to states like Nevada, Alaska, Illinois, Kansas, and Indiana where they’re not actively recruiting yet. “It’s exciting, every day is different. You try to hit all the areas in one day but it never happens.”
“I would never think about using anybody else, we get what we need from Talenize.”
Amidst their national growth, one thing has remained certain: Talenize is Tri-State Nursing’s largest source of candidates: “There are times where I get 15-20 applicants in a two-day period and I expect more as we’re expanding.” Steve couldn’t picture it any other way. “I would never think about using anybody else, we get what we need from Talenize.”
Share this post