9 Tips to Optimize Job Applications for Mobile Apply
Unless you’ve been living on a remote island (take us, please?), you’ve probably heard about the importance of mobile applications in recruitment.
A 2019 Glassdoor study revealed that around 58% of candidates can be identified as a mobile job-seeker, and in industries like manufacturing and healthcare, that number is upwards of 75%.
To put it simply: your candidates are trying to apply to your jobs on their phones. If your mobile application is difficult or time-consuming to complete, you risk the candidate abandoning the application and going to apply to a competitor.
There’s a difference between being an application being mobile-functional or mobile-first. Mobile-functional means that an application is able to be completed on a mobile device, but the aspects of the application (resume upload, text size, etc) are not optimized for a mobile device. Mobile-first means that the application was created with the mobile-job seeker in mind. This means the entire experience is seamless across devices.
Companies with a mobile-first application see:
- Increased application conversion
- Better candidate quality
- Improved candidate experience
- More applications in general
If your recruitment goals include one of the above, then you need to optimize your career page and job postings to have a mobile-first application experience.
Here are the 9 tips for an optimized mobile job application experience:
1) Short and sweet: An Appcast study showed that applications that were 5 minutes or less had a 300% increase in completion. As application length is even more exaggerated on a mobile device, keep questions brief, opting for multiple-choice whenever possible.
2) Profiles be gone: Account or profile creation creates a significant information burden to applicants applying on mobile. Remove the need for candidates to create a profile to access your application.
3) All about the branding: Your application may be one of the first touchpoints a candidate has with your brand. Consistent branding with your website, products, and overall company tone is crucial to maintain a positive candidate experience when they apply.
4) Instant-qualify: Though applications and questions should be brief, you don’t want to sacrifice application quality. Including a section of multiple-choice screening knockout questions helps pre-qualify candidates through the applications without risking candidate dropoff.
5) No resume? No problem: Instead of allowing candidates to attach a PDF or Google Drive file, consider removing the resume requirement altogether. Work history information can more easily be gathered from LinkedIn or the section of screening questions.
6) No Zoom Necessary: Smaller screen = smaller text. Therefore, when designing mobile-first applications, all text and images should be large and easily legible.
7) Trust the Progress: Including a progress bar on the application page helps applicants get a sense of the time needed to complete the application and decreases the risk of candidate dropoff.
8) Save for later: Mobile applications are often completed on-the-go, meaning the candidate may not have all the necessary information and documents with them. Providing the option to save the application before completion allows them to come back to complete later.
9) All play and no work: Gamification is the application of typical elements of game playing to encourage engagement with a product or service. With mobile applications, adding elements like a short quiz or personality test can support application completion and make the experience more enjoyable and memorable for candidates.
Know of any more mobile optimization tips? Give us a shout out on Twitter at @GetTalenize
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